SEO is a marketing technique that helps websites rank higher on search engines such as Google and Bing. We know that being at the top of search engine results pages (SERPs) is crucial in order to attract visitors, but how does SEO actually work?
The ultimate goal of SEO is to achieve better rankings in SERPs. The more high quality organic traffic you drive from search engines, the more likely your website will rank higher. So what are some of the things we do to rank your site higher? Well, there are 2 primary factors that Google uses when ranking sites: relevance and authority. There are a number of things we do to provide Google with both.
How do we Improve Your Website’s Optimization for Google Searches
SEO has a direct impact on the success of any website. It can affect the quality of traffic, as well as increase rankings for your site in Google search results.It is one of the most important aspects of running a successful website and is very often overlooked. A good SEO strategy can help you reach customers that you would otherwise have never been able to connect with, and it could even help generate more revenue for your company!
Being in the trade for many years we understand Googles language and are able to assist you with a variety of options to choose from and in the same time keeping your budget in mind.
There are a number of things to take into considerations and a lot of experience is required to apply the correct steps. As each site and niche is different. Below we will share just a view ways we use to improve your website’s rankings on Google and make it easier for your visitors to find what they are looking for.
1. Add keywords
This sounds much easier than what it really is and it takes a lot of work and research. How it works is Google looks at the words on your page to see if they match what people are searching for. The math is simple, using words that people search equals more visitors to your site. Finding the correct keywords, not that simple.
2. We optimize your images with the correct alt tags and captions
If you have images on your website, it is vital that each one has a unique caption and alt tag so that search engines can better understand what each image is about. Captions should also be descriptive of the image and not too long either, just enough information so that people know what they’re looking at.
3.Creating quality content for your site.
This too comes with doing some homework and research which of course we bare in mind when we create content for your website. If you want to create quality content for your site, you have to understand your website’s target audience. Once you have this information, you can tailor your content to fit them and offer them a better experience.
4. Promote Your Website through Social Media Platforms
Platforms like Facebook, Twitter, and LinkedIn are the most commonly used social media platforms. The key to promoting a website through social media platforms is to make a connection with the audience. The goal of any social media campaign is to get people to follow your company on these sites and hopefully share that online following with their friends.
5. Optimize Your Site for Google Search Results
In the age of Google, your website is your business. Your website is what gets you found in a sea of millions of websites and what convinces potential customers to get in touch with you. There are thousands of tips and ideas as to how you can do this yourself, however, this can very quickly overwhelm you and you might find yourself spending more time in figuring out what to do instead of spending your valuable time on running your business.
SEO Is a Continual Process, So Stay Consistent!
It is important to stay consistent with SEO updates.
If you are not aware of current SEO trends, it may be difficult to know what your marketing goals should be or how you can improve your site’s ranking, leading to a decline in business from visitors who don’t find your site as they would have hoped.
The best way to avoid this is to invest in skilled marketing professionals who will keep your site updated on the latest changes.
Marketing plans are not complete without SEO. If you are not being seen, then you are not being found. SEO helps with customer acquisition and conversion rates by providing a way for your customers to find you.
SEO is an integral part of any marketing plan because it helps customers find your business, offers valuable information to them, and increases customer acquisition and conversion rates.
At Haloweb we tailor our SEO plans to suite our clients needs and budget. For more information on SEO for your company send us a mail on [email protected] or a whatsapp to 072 128 9814.